Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …
Organic Keywords SOV Spread
Top Keywords Ads Protection Level
Organic Downloads Keywords Analysis
Top Keywords Competitors SOV Spread
Organic Downloads Keywords SOV Analysis How visible is your app on your Top Downloads Keywords?
Who’s threatening your visibility?
Discover the spread of your app’s Top 15 Organic Downloads Keywords Share-of-Voice (SOV).
Compare your SOV to your competitors and get the list of all other apps bidding on your keywords.
Understand your app’s overall Ads visibility on each of these keywords with our colored shields (green = protected; yellow = unprotected; orange = defended; red = attacked).
Ads Protection Status How protected are your top keywords?
Get the recap of your app’s protection level.
Protected: The percentage of keywords you have protected! You are bidding on these keywords, and you have the highest Share of Voice (visibility).
Unprotected: The percentage of keywords that are unprotected! You are not bidding on these keywords, and no other apps are either.
Defended: The percentage of keywords you are defending! You are bidding on these keywords, but you don’t have the highest SOV.
Attacked: The percentage of keywords that are attacked! You are not bidding on these keywords, but some other apps are.
Competition Ads Share of Voice Discover the spread of all bidding apps on your Top Keywords.
Quickly check the spread of Ads Impressions on your Top Keywords and see the detailed competitive Share of Voice.
You can directly see which apps are attacking your app’s top Downloads Keywords.
Search Ads, Powerful App Marketing Weapon
Our Search Ads Intelligence features and data are unique and only available on AppTweak. It helps you to understand your competitors' paid strategy and gives you insights to elaborate your own ASO or Search Ads tactics.Learn more
Paid Keywords Discover any app’s Top Bidding Keywords!
Spy on which keywords your competitors have paid for (Search Ads).
Under the new “Paid Keywords” tab of the Keyword Tool, get the list of the keywords that have been bought by any given app.
Adding a few competitors to your analysis enables you to spy on their Paid Keywords as well!
Paid Keywords SOV Analysis How visible is your app on your Paid Keywords? Who’s threatening your visibility?
Get a detailed analysis of your Top 100 Paid keywords performance and visibility.
Not only do you get your app’s Share of Voice, you can also check all other apps bidding on your Top Keywords, along with their own SOV (in %).
Top Bidding Apps with Share of Voice Estimation Explore which apps are bidding on a given keyword!
Get the list of all the apps that are actually paying for a given keyword in order to appear in the top search results for that query. Access this list by clicking on the “Top 10” button.
Share Of Voice Estimation: Get an estimation of the percentage of time an app is appearing in the results for the given keyword.
Our Search Ads Intelligence features are currently available for all Apple Search Ads available languages and regions (English - US, UK, AUS and NZ).
As soon as Apple expands to new countries and languages, we will adjust our tool accordingly.
Search Popularity History and Top Growth Keywords Track the Best and Worst Keywords’ Search Popularity growth
Check the evolution of any keyword’s Search Popularity over time (past 90 days).
Discover the 50 Best and Worst keywords’ Search Popularity progression over time! Get a list of the top 50 keywords having the greatest increase or decrease in Search Popularity in the past week, 30 days, or 90 days.
Get your app found on the store! Sign up for a 7-day free trial or schedule a demo today to learn how AppTweak can help improve your app’s visibility and performance in the store.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …
App marketing experts trust AppTweak
AppTweak allows you to input a lot more keywords than most other tools and its data score is very accurate. I always use Apple Search Ads to see what the traffic scores are and compare it with the different tools to see which ones is the most accurate and AppTweak is in line with what I see on Apple.Mobile Growth Hacker