On September the 1st, Apple officially announced some major changes regarding the App Store. App names will now have a limit of 50 characters. Plus, obsolete and abandoned apps will be removed starting September 7, 2016. More info below. Apple continues improving the App Store discoverability Apple app discovery has always been controversial. With over 2 million of apps in the App Store, both app developers and app users’ experiences are often affected. Indeed, app …
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With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a new marketing asset and get more engaged customers. The App Preview videos that you will be able to submit (just like you do for your screenshots) some time this fall have a very specific format. But the fact that there are constraints and limitations to what you can do doesn’t mean you can’t create a …
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